TRADE FAIR STAND FOR SCHWAIGHOFER
Vienna
1989 - 1990
TEXTPHOTOSPLANS
GMMK , Foto: Elisabeth Mayr-Keber , Gert M. MAYR-KEBER ZT-GmbH. Messestand Schwaighofer 1989-1990

A 120 m² stand permitting flexible use was to be created for the annual IFABO office technology trade fair in Vienna.
Situated inside the exhibition hall, the stand was open to the routes of access on three sides, having only a rear wall. Taking this circumstance into account, the design was developed on the basis of an illusionary enlargement of the stand area, the rear wall being faced with mirror glass. The stand being designed as 'half a stand', the mirror wall doubled the apparent volume, thus revealing the design as a whole.
Corrugated aluminium sheeting, white-painted steel demonstration tables, an aluminium lattice ceiling, tinted glass and various different light sources, including lines of fluorescent tubing, were utilised to create an atmosphere that provided a characteristic and effective setting for the company.